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Offline lazytycoon

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Add to cart Vs add to basket
« on: 20 July 2009, 11:04:13 »
Ok so the add to basket/cart button is probably the most important button of all in an ecommerce site, but which do you think has a greater call to action?

I have changed mine from cart to basket and to be honest it hasn't really effected my conversion rate.

I changed it because of amazon, the world biggest retailer.  In the USA they use add to cart and over here in the good ole U of K they use basket. 

So vote, which has a strong call to action with you?
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Offline notbanksy

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Re: Add to cart Vs add to basket
« Reply #1 on: 20 July 2009, 11:17:59 »
UK = basket
US = Cart
for me, anyway :)
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Offline Scott

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Re: Add to cart Vs add to basket
« Reply #2 on: 20 July 2009, 11:39:18 »
Quote from: notbanksy on 20 July 2009, 11:17:59
UK = basket
US = Cart
for me, anyway :)

Ditto
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Offline Helen

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Re: Add to cart Vs add to basket
« Reply #3 on: 20 July 2009, 13:02:14 »
Quote from: notbanksy on 20 July 2009, 11:17:59
UK = basket
US = Cart
for me, anyway :)

Double ditto
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Offline lazytycoon

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Re: Add to cart Vs add to basket
« Reply #4 on: 20 July 2009, 13:03:36 »
Thanks for the replies....

But why?  Why does basket sound more appealing and make you want to click more than cart?
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Offline notbanksy

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Re: Add to cart Vs add to basket
« Reply #5 on: 20 July 2009, 13:34:58 »
Quote from: lazytycoon on 20 July 2009, 13:03:36
Thanks for the replies....

But why?  Why does basket sound more appealing and make you want to click more than cart?
It's a question of my general disapproval of the mass importation of American culture! Those pesky yanks, bringing their mis-spelled, mis-pronounced, bastardised (notice there is no 'z' in there) English. Grrrrrr! :D
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Offline lazytycoon

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Re: Add to cart Vs add to basket
« Reply #6 on: 20 July 2009, 13:36:13 »
LOL and there was me thinking that cart sounds big and expensive whereas basket is a nice little thing which is cheap?
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Offline Dizi

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Re: Add to cart Vs add to basket
« Reply #7 on: 20 July 2009, 15:32:47 »
guess you could always be different and have it as 'add to trolley'

I don't really think that you would get a bigger conversion based on what is written on your button to add it to the list, I think the majority of people who shop online know that both add to basket and add to cart result in the same thing...I have seen some e-commerce sites that just simply have add, or order as their buttons and so it must work for them. 

As for the why is Cart = American and Basket = UK.  I think that it is simply because the majority of  people in the UK don't use a shopping cart when they go to supermarket they use a trolley, and trolley sounds crap, while basket sounds that little more friendly.
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Offline Helen

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Re: Add to cart Vs add to basket
« Reply #8 on: 20 July 2009, 16:18:03 »
Going on from what Dizi said, you could be a bit creative/different.......... by using something like bag, carriage etc (I'm sure you get the idea)
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Offline lazytycoon

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Re: Add to cart Vs add to basket
« Reply #9 on: 20 July 2009, 16:38:42 »
I am worried that bag or something isnt obvious enough, i mean if they think they wont click?  I dont want to engage the brain! :D
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Offline notbanksy

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Re: Add to cart Vs add to basket
« Reply #10 on: 20 July 2009, 16:44:40 »
Quote from: lazytycoon on 20 July 2009, 16:38:42
I am worried that bag or something isnt obvious enough, i mean if they think they wont click?  I dont want to engage the brain! :D
Is this for your filthy new secks shop?  If so, I think the last of your concerns should be cart/ basket - I think your customers will have other things on their minds :D
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Offline Helen

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Re: Add to cart Vs add to basket
« Reply #11 on: 20 July 2009, 18:00:35 »
I did wonder myself it was for the *ahem* artifact shop...... In that case instead of "add to basket".... you could have "insert into orifice"..........No? ...........Sorry, I will leave now.......
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Offline ThomasHardy

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Re: Add to cart Vs add to basket
« Reply #12 on: 20 July 2009, 18:19:14 »
I like basket, but I have always wondered whether "Buy Me" would work, although it does sound as though you encouranging the user just to buy that oen product whereas basket sounds like your asking them to keep moving around.
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Offline Scott

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Re: Add to cart Vs add to basket
« Reply #13 on: 20 July 2009, 19:20:15 »
Quote from: Helen on 20 July 2009, 18:00:35
I did wonder myself it was for the *ahem* artifact shop...... In that case instead of "add to basket".... you could have "insert into orifice"..........No? ...........Sorry, I will leave now.......

lmfao!

I really should bitch slap you for that, but I can't bring myself to do it!
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Offline lazytycoon

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Re: Add to cart Vs add to basket
« Reply #14 on: 21 July 2009, 10:32:44 »
Quote from: ThomasHardy on 20 July 2009, 18:19:14
I like basket, but I have always wondered whether "Buy Me" would work, although it does sound as though you encouranging the user just to buy that oen product whereas basket sounds like your asking them to keep moving around.

Yeah, I like that idea!  I agree with your concerns as well, hummm.  Might have to test that one.
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